SMOOR’s Sweet Ambition: ₹800 Cr Revenue & 200 Stores

SMOOR is charting an ambitious growth trajectory, targeting ₹800 crore in revenue over the next five years as it accelerates retail expansion and aims to drive higher volumes across its network.

The company reported revenue of ₹171.9 crore for FY24–25, according to Tracxn, providing a strong foundation for its next phase of growth.

As part of its expansion strategy, SMOOR plans to scale up from around 75 touchpoints to 200 locations nationwide. In the near term, the brand will add 15 new outlets, primarily in key markets such as Bengaluru, Mumbai, and Pune.

The company will continue to focus on improving store-level efficiencies and achieving faster break-even timelines, while strengthening its presence in major urban centres.

News by Rahul Yelligetti.